Wired had a rather amusing article yesterday on a story picked up from the AP newswire. It turns out that there are two U.S. wireless operators (Cingular Wireless and Virgin Mobile USA) that decided to take advantage of a niche opportunity for offering what I call a "saved by the bell" call service. These are rescue calls designed to get a cell phone subscriber out of a bad situation (those include bad blind dates, a lengthy client meeting from which may be hard to leave, and other awkward meetings).
The actual service is provided by BeVocal, a California-based startup founded in 1999, and backed by VCs such as Mayfield, US Venture Partners and Technology Crossover Ventures. BeVocal's telco-grade VXML platform can provide advanced call automation solutions, including these rescue calls. The service allows the user to be called at a pre-determined time. When the phone rings, one of many pre-recorded messages (with the excuse for breaking up the encounter) is played, and just like magic, the meeting is over.
The two service providers are using different billing models for this service: Virgin Mobile charges 25 cents per call (plus the airtime) for its Rescue Ring service, whereas Cingular packages its Escape-A-Date offering as a monthly service (at a cost of $5 per month). The article does mention that the highest call rates registered by BeVocal are around 8 PM on Fridays, which might be indicative of many blind dates that go sour. The call volume totals about 10,000 calls per month. So the only question is how long before we see this service here in Canada? Will Virgin (the joint partnership between Virgin and Bell Canada) be the first operator to have this service? We will soon find out...
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Microsoft announced yesterday that its much awaited