Broadcom (Nasdaq:BRCM) has introduced a new line of 802.11 chipsets geared towards increasing the range of WiFi networks by as much as 50 percent.  The new BroadRange 54g chips are enhanced with the company's BroadRange technology, which utilizes advanced digital signal processing techniques to deliver the highest receive sensitivity of any 802.11g chipset on the market. The general rule of thumb for WLLAN systems is that as the wireless endpoint (PDA, laptop, 802.11 handset) moves away from the AP (Access Point), the transmission worsens.  Hence, the WLAN system has to transmit at a lower bit rate to compensate for that.  With the BroadRange chips, the connection does not degrade as quickly with the increase in distance, and hence, higher throughputs can be achieved at longer distances away from APs.  Another important new feature supported by BroadRange is lower power consumption (as little as 9 mW in idle mode).