Satellite radio has been getting quite a lot of press lately, particularly after radio celebrity "shock jock" Howard Stern signed a deal in October with Sirius Satellite Radio (Nasdaq:SIRI), one of two satellite radio service providers.  Many Wall Street analysts feel that Sirius was able to overcome some problems and catch up to its competitor XM Satellite Radio (Nasdaq:XMSR).  Sirius has attained more than 700,000 subscribers (representing roughly a 20% market share) and relies mainly on two distribution channels: automotive OEMs (BMW, Daimler Chrysler and Ford) and aftermarket (via plug-and-play radios sold via Best Buy, Circuit City and Radio Shack).  There are some OEMs that are nonexclusive (e.g. Nissan and Toyota), and those are expected to have a 50/50 split between XM and Sirius.

This week's announcement that Mel Karmazin will take over as the new CEO of Sirius (with the current CEO Joseph Clayton becoming the Chairman of the Board) has been viewed very positively by the Street.  The optimism is due to Mr. Karmazin's extensive operating experience in the media industry (including his recent tenure as President and COO of Viacom for the past four years, his years at CBS, where he played a key role in the TV network's turnaround and his role at Infinity Broadcasting). Karmazin represents a great coup for Sirius, because it instantly makes a positive impact on the depth, quality and credibility of the company's management team. Moreover, he has a great reputation as a strong manager with a tight focus on cost controls, which could improve Sirius' financial discipline as it relates to advertising, distribution and programming deals.

More about the satellite radio industry:  many observers expect satellite radio will eventually be viewed as a traditional duopolistic market (with Sirius and XM as the two players). This is the prevalent thinking for the time being, because the FCC is unlikely to allocate additional spectrum for new entrants. Moreover, it would be very difficult for a new entrant to obtain funding, given the uneven history of the existing players and the long-term exclusive distribution contracts that XM and Sirius have signed.

Sirius and XM will be competing for talent both against each other and non-satellite radio operators. Sirius paid top dollar to get NFL rights and sign Howard Stern, whereas XM locked in Major League Baseball. Also, another factor that is still to be determined is whether or not the FCC will clamp down on content in the future.  Right now, Sirius is exempt from FCC decency regulations, which allows it to carry risque programming such as Howard Stern and Eminem.