South Korea perhaps represents one of the best examples of where convergence is taking hold.  About 12 million out of a total of 15 million households have Internet access (typically around the clock, 24 hours per day) for a flat rate of 30,000 won (1 US$ is roughly equivalent to 1,004 won, so this is equivalent to under $30). 

There are quite a few reasons why this is happening, including, among others:

• high household broadband penetration: 73% versus 26% in the US and 22% in Europe (South Korea is the global leader)
• high throughputs: South Korea has among the fastest speeds available to consumers (average of 14 Mbps compared to only 4 Mbps in the US)
• favorable demographic characteristics: 65% of the population lives in MDUs (Multiple Dwelling Units)
• excellent broadband facilities for the masses: South Korea counts with roughly 22,000 "PC Bang" cyber cafes and 1.2 million PC terminals

These factors translate to one of the most favorable customer profiles in the world.  South Koreans Internet users spend an average of 20 hours online per week (compared to under 13 for the US).  Roughly 12% of the retail sales are online (versus only 2% in the US) and 68% of stock trading is done online (versus less than 25% in the US).  Interesting to see how pragmatic regulation played a small positive role here - the restriction of Japanese imports made the PC the primary gaming platform in South Korea, and many feel that was one of the drivers for these impressive broadband numbers.

Note: The South Korean wireless market will be discussed in a separate post.