Trying to capitalize on the success of electronic pets, high Christmas sales of Robosapien and the increasing popularity of MP3 players such as Apple's iPod, Sega Toys revealed plans to launch iDog, a new "music entertainment pet". The electronic pet is able to actually "feel" four emotions: anger, humor, joy and pathos. These emotions are expressed via seven colored LED lights mounted on the face.
Built into this gizmo is an MP3 player that can store roughly 70 children themes and is also able to mimic one's voice (via playing sounds that are in a similar wavelength). The pet is touch-sensitive: touching its noise will trigger a happy mood, while touching the tail will cause the dog to become upset. The iDog also comes with a built-in microphone and analog audio input, which makes it also a rather different type of karaoke machine.
SegaToys is planning to distribute the iDog in 57 countries across the world, and the launch in the Japanese market is planned for April 2. The company hopes to sell half a million units in Japan alone, and the iDog will definitely be distributed in the US, so it is expected it will be a hot seller over this side of the Ocean as well.
more »













